Cricket

Millionaire Leagues
In terms of income, I share some examples of what tournaments and cricket leagues enter the year for sponsorships and television rights: The "Premier League India" receives about $ 165 million dollars, followed by some international tournaments with $ 68 million, the English league $ 66 million and Australia $ 57 million.
In India, the main sponsor of cricket is the financial sector, followed by telecommunications and non-alcoholic beverages. PEPSI is one of the main sponsors of the "Indian Premier League" and pays for this $ 14 million dollars per year. In addition, this league has the support of other companies such as Vodafone and Yes Bank. Something attractive will see these brands in a population of one thousand 200 million people where cricket is the national sport.

In the leagues like the English, the Australian and the New Zealand, the main sponsors are banks, brewers and car manufacturers. We can find other sponsoring sectors such as the British supermarket chain Waitrose, which pays $ 15 million dollars per year. In the Australian league we find brands such as Gatorade, Toyota, KFC, Milo, Bet365, Coca Cola and Asics to name a few.

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